Tagging photos on Facebook may get easier now that the social networking company has purchased facial recognition company Face.com.
According to TechCrunch, Facebook is paying between $55 million and $60 million, in a mix of cash and stock, for the like-named startup. (The acquisition price was originally thought to be $100 million.) The acquisition lines up nicely--if not quite as expensively--with Facebook's $1 billion purchase of mobile photo-sharing app Instagram, as well as with its announcement of the Facebook Camera app.
Face.com's facial recognition technology can identify faces even when conditions are poor, such as when lighting is low. Using the company's REST-based API, developers can build apps based on the technology.
